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When It’s Broke, Fix It
Seth Godin’s recent post Breakage is a great commentary on people’s tolerance for steadily increasing rates year after year. For the last couple of years ACC members have been at the point Seth was...
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When Bad Service Happens to Good Marketers
When bad service happens to good marketers, we get into action. We blog and micro-blog about it. We make phone calls. We don’t stand idly by and accept it as the cost of doing business or living life...
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Follow the leader … law firm edition
Lawyers, for whatever psychological reason you want to ascribe them, don’t like being first. Most legal marketers know this to be true. How often have we been asked by the final decision maker, prior...
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Here Comes the ACC Value Index
I attended the Legal Marketing Association – Los Angeles Chapter lunch today, featuring Susan Hackett from the Association of Corporate Counsel. As many of you know, for the past couple year’s ACC has...
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Legal Departments are Cost Centers
I relate to in-house counsel. Not because I’m a lawyer, but because we are both cost-centers to our respective organizations. We are both beholden to the shareholders and partners of our companies and...
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Three great take aways from today’s GC Panel at LMA-LA
Kudos to the Legal Marketing Association – Los Angeles Chapter program team on today’s Corporate Counsel Panel. I have to say, I always love me a GC panel. Sure we hear the same ol’ same ol’, but there...
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